BrewDog boss James Watt under attack for ‘toxic’ and ‘rotten’ workplace culture

In the open letter, the much more than sixty ex-staffers referred to allegations produced against BrewDog on Instagram accounts and claimed they have been hoping to “describe why so several allegations have arrive to gentle”.

They claimed that workers have been subject to harassment, assault and addressed “like objects” .

They claimed: “By inserting personalities at the centre of your messaging, you have inflated egos and fostered a society within just craft beer that deifies founders, and provides bodyweight to sexist and misogynistic brewers who declare to be standing up for cost-free speech.

“You have become a lightning rod for some of the worst attitudes existing on each the online, and in true everyday living.”

Scottish brewer BrewDog has gained legions of admirers with its tongue-in-cheek advertising strategies, which provided launching an ‘ALD’ IPA just after Aldi released a comparable solution to the brewer’s preferred Punk IPA. 

Nonetheless some of its advertising stunts have arrive under hearth. The launch of a satirical “Beer for Ladies” for Global Women’s Working day in 2018 sparked a backlash with critics contacting it “patronising”.

The previous personnel also claimed that Brewdog experienced unsuccessful to adhere to by way of on a amount of its prepared strategies, like sending a case of its so-known as ‘protest’ beer to the Kremlin to mock Russia’s legislation banning ‘homosexual propaganda’.

Responding to the letter, Mr Watt apologised and claimed the focus of the business was “not on contradicting or contesting the specifics of that letter, but to hear, study and act”.

He claimed: “Most of all, ideal now, we are sorry. It’s tough to hear all those remarks, but it need to have been more challenging to say them. We appreciate that and we will endeavour to honour that effort and courage with the true change it deserves.

“We aren’t likely to make excuses, we’re likely to get action. From our dedication to sustainability to our enthusiasm for beer, BrewDog has generally been outlined by having accountability and constantly bettering. This is no exception.”