Many will agree that it is a challenge to hire a marketer, especially if it is your first time. It does not matter if you are starting your business or established already; you will benefit from hiring a marketer. Therefore, how do you hire a great addition to your team? Well, below are a few things you must take into account when looking for your first marketer. This is according to Senior Consultant Sarah, from a recruitment agency that has worked with many companies on finding their first marketing recruit.
1. Take Superiority Levels into Consideration
Many start-ups have a limited budget – this is a fact. However, if you are a ‘do-er’, then you should not be afraid to invest or hire a mid-management level marketer first. Remember, you need an employee that is happy to work for you and ready to roll up their sleeves.
2. Company Size
You should take your time to evaluate the size of your company. A marketer who has worked with a big team and big budgets will take longer to adapt to a start-up based marketing style. This is why you should consider choosing a person from a medium structured business.
3. You Will Never Have Everything
Of course, every business owner is looking for a full-mix and multi-channelled marketer; A marketer who is experienced at SEO, PPC, copywriting, event management, sales and much more. However, it is very rare to find a marketer who is experienced at everything. Therefore, even if their previous job’s responsibility involved a full-mix role; it is wise to outsource specific responsibilities. This will give them the power, not only to oversee everything but work on their strengths. Indeed, it is nearly impossible to find a person who is good at everything.
4. Think About the Future
When hiring your first marketer, it is wise to consider your future. What does this mean? Well, it simply means if you feel that you need an event or content specialist in the future, because it’s the main focus of your brand, you should ensure that your marketer is experienced in that area. In other words, if you have a marketing specialist passionate about content, then it would be a challenge for them to focus on something else in future like event planning.
5. The Budget
Of course, budget is a factor to consider. It is important to note that some marketers are used to working with small budgets, which makes them ideally suited to start-ups. However, it is wise to let them know the approximate budget upfront. Doing this will help them identify channels they can focus on, and this ultimately affects the sort of recruit you will need. Managers used to huge budgets for paid campaigns will not be able to work with small budgets because they do not have the skills to do so. As a matter of fact, this is a question many marketers will ask you in interviews. Therefore, it would be wise to know your rough marketing budget before the interview.
6. More than One Marketer
You may have more than one area to focus on in the immediate future, and you should consider seeking the services of more than one marketer. This is especially important when you have scheduled a large event, but also need a comprehensive marketing strategy going.
7. Growth Potential
Your first hire should be ready to grow with the business. What does this mean? Well, according to their potential, they may become Director or shareholder. For this reason, you should ensure that you have hired someone willing to step-up when the time comes.