Lululemon Sees Fitness Future in Mirror

Lavern Vogel

Athletic use retailer Lululemon is getting startup Mirror for $five hundred million in a move to capitalize on the increase in household exercise session methods.

Mirror sells an interactive display — which costs just about $1,five hundred right before tax and set up service fees, moreover ongoing membership service fees of $39 for each month — through which consumers can entry its on-desire or reside health courses.

Lululemon brought meditation courses to the Mirror system soon after investing in the startup final year. It said the acquisition of Mirror would enhance its “digital sweatlife offerings and carry immersive and personalised in-household sweat and mindfulness methods to new and existing Lululemon friends.”

“In 2019, we comprehensive our vision to be the experiential brand that ignites a neighborhood of persons living the sweatlife through sweat, increase and join,” Lululemon CEO Calvin McDonald said in a information release. “The acquisition of Mirror is

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